Wednesday, 4 November 2009

Conventions of music videos

After analysing three music videos from different music genres I have managed to pick out real conventions used in any music video.
Music Tempo- The beat of the tempo often has a big impact on the editing used and when it is used. This often enhances the tempo through visual image as well as through the diagetic and non diagetic sound.
Lyrics- Lyrics set the mood and general feeling in the song and it is trying to put across to the audience in a textual way.
Camera work- The different angles and distances used in the videos add visual interest to the audience and also represents the band/ artist in a particular light way.
Genre- In a music video you often know the artist and band so you can work out what kind of genre the songs going to be through what other songs they have done. On the other hand if you didnt know what genre the song was then you can tell through mise-en-scene and the way the video has been edited.
Editing- Is always used in way to add visual effect to the images to make it more exciting and appealing to the audience. The most commonly used is the fast cut montage within music videos.

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