I have decided to look at 3 music videos, from the following genres :
* rock
* rnb
* rap
I have decided to look at these 3 genres as i feel that they are the most likely to be wacthed. Their is a broad selection of music videos in these areas, so i am going to choose the most popular videos from these genres. This is because if i see why they are so popular than i can take what iv gained from them, and transfer it to my music video.
Rock videos are often entertaining, rude and have foul language. This targets its type of audience by drawing them in. Music videos often determine if the band will do well, because you see them on music channels and if you dont like the video, you often say you dont like the song as you dont like the video. Theirfore most popular songs have popular videos as you like to watch them, so you like the song. Rnb songs, often have a video were the artist is in love or after a girl. The girl is pretty and starts to fall for the artist who sings it. Rap videos are seen as rude, offensive and violent. Rap videos often feature the use of drugs and gang violence. Rap videos are often sterotyped to be with black people, showing them in a negative light, with girls dancing with money over them, or in a bikini dancing all over the artist. But each genre has to attract an audience so by them having videos in certain ways will attract a certain audience.
First video which i am going to analyse from the "Rock" catergory is the song "rockstar" by Nickelback. On Youtube this has been viewed over 4 million times. A link to this song is http://www.youtube.com/watch?v=H3dG6cpvvV0
The video which i am going to analyse from the "RnB" catergory is the song "thriller" by Michael Jackson. This is voted Vh1's number one greatest video.
Thriller spent the majority of 1983 at the top of the LP charts and into 1984 (a total of 37 weeks at #1). Thriller sold over 51 million copies worldwide (25 million in the U.S.) and is the best-selling LP in history. Thriller also revolutionized the concept of the music video. Jackson was the first major black artist to appear regularly on MTV, and pop/r&b music was now beginning to replace MTV's devotion to heavy metal bands. Jackson's videos were also presented as mini-movies with dazzling and daring contents. Jackson's awards for Thriller began in 1983. He won 13 Billboard Awards, 5 Billboard Video Awards, and was named Rolling Stone magazine's #1 Artists of the Year (Reader's Poll). The awards for Thriller continued with 7 American music awards including Favorite Pop/Rock Male Artist, Favorite Pop/Rock Album (Thriller), Favorite Pop/Rock Video Favorite Soul/R&B Male Artist, Favorite Soul/R&B Album (Thriller), and Jackson was honored with the Award of Merit. All these awards where up to 1985, since than he has become the greatest Rnb/Pop star ever. The video thriller is the most watched off all time.
The thriller video has great dance ruitines and a great video, looking as though it was a short movie. The dance has become very famous with many people now knowing the dance.
A link for this song on youtube is: http://www.youtube.com/watch?v=AtyJbIOZjS8
This video is most popular with females and males from the age of 13 to 54.
From the Rap genre i am going to do the song "Brenda’s Got A Baby"from 2pac. 2 pac died at an early age, but was one of the greatest rapers ever. Whatever word one uses to describe the late, great Tupac Amaru Shakur, they can never, ever come close to an accurate articulation of this man’s pure genius. "He is the only rapper to show every side of a man; the lover, the fighter, the friend and the foe and not lose credibility on any front. “Brenda’s Got A Baby” is the perfect example of that".
( from this source)
http://raphiphopmusic.suite101.com/article.cfm/top_rap_song_part_ii#ixzz0T8tSJZPj
Brenda's got a baby is from 2pacs debut album 2Pacalypse Now, which features R&B singer Dave Hollister, is about a fictional twelve-year-old girl named Brenda who lives in a ghetto, has a baby, and is incapable of supporting it. The song explores the issue of teen pregnancy and its effect on the young mothers and their families. Like many of Shakur's songs, "Brenda's Got a Baby" draws from the plight of the impoverished. Using Brenda to represent young mothers in general, Shakur criticises the low level of support from the babies' father, the government, and society in general. Shakur wrote the song when he read a newspaper article about a twelve-year-old girl who got pregnant from her cousin and, because she didn't want her parents to know about the baby, threw it in a trash can.
http://www.youtube.com/watch?v=Wl54ABY8VgY link for the song atww.youtube.com
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