Producing a music video

Producing a music video

I looked at how the media key concepts could be applied to produce a Music video . To so this I used the acronym LIIAR - Language, Institution, Ideology, Audience and Representation.

L- Language
Is the layout and structure of the work such as the text, text colour, photographs and the theme of the picture eg. black and white and sepia, the Masthead, and basically putting the message across in a visual way to the audience.

I- Institution
The band the record label, and everything to do with the band.

I- Ideology
The cover should not include extreme explicit language or graphics as these values are inappropriate and could be deemed offensive by some readers. The idea is to get across that the music video is open to evryone who wants to listen to it.

A- Audience
As I am producing a music video it is aimed at and will be seen by people who listen to music and are fans of the band, the age group could vary from of around 16-30. The video will need to be entertaining, so that it isnt boring to attract the target audience. Fans may feel uninterested in the video, so they may feel the band is uninteresting, so loose interest in the band and wont buy or watch anything to do with them therefore i need to make sure it incudes exciting features that the target audience can gain from and enjoy watching to appeal to this type of audience.
R- Representation
How the text, presents reality, in a mediated version of the real world. So how is the artist trying to get his point across. What he is representing, so for example in "def jam" black hip hop male artists are seen in sterotypical ways, drugs, fancey cars and women dancing. What the words represent and tell the audience.